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involves changes in social relations alongside political changes.

But unlike Westerners showing solidarity for Iranians on Twitter, gender equality in the U.S. Secondly, Morozov downplayed the cost and risk of that participation. First, he argued that social-media solidarity has an unknown effect toward political change, perhaps even siphoning energy away from more effective action. Experts downplayed the importance of such actions Global Voices Iran editor Fred Petrossian argued that talk of a Twitter revolution " reveals more about Western fantasies for new media than the reality in Iran." Evgeny Morozov, who was a Yahoo fellow at the time, called it “slacktivism,” a “harmless activism” that “ wasn't very productive.”Īmong other critiques, Morozov voiced two important questions in a larger debate over the value of collective action online. Scholars and activists have debated the effectiveness of profile-image campaigns since at least 2009, when Twitter users turned their profiles green, joined Facebook groups, and changed their location setting to Tehran in support of Iranian protesters. They looked at what factors contributed to a person changing their profile photo to the red equals sign, but the implication of their research is much larger: At stake is our understanding of whether groups of citizens can organize online-and how that collective activity affects larger social movements. candidate, and Lada Adamic, a data scientist at Facebook, analyzed the factors that predicted support for marriage equality on Facebook back in March 2013.

In “ The Diffusion of Support in an Online Social Movement,” Bogdan State, a Stanford Ph.D.

In March, the company published a paper that got little outside attention at the time, research that reveals some of the questions Facebook might be asking now. Much less attention has been given to their ongoing work to better understand collective action and social change online. “Everyone sees the same thing.”īut all this raises a serious question: Is Facebook doing research with its “Celebrate Pride” feature? Facebook's data scientists have attracted public scrutiny for conducting experiments on its users: tracking their moods and voting behavior. “It's not an experiment or test,” Nevius told me of the rainbow feature.